Do You Even Bread – Dara's Folio

Because Today is better than Yeasterday.

A moderated novelty website for people to post up creative things that they do with bread. It could be bread puns, pictures of people doing silly things with bread, ways that bread is made a hero, a bread sculpture, a legendary bread more stale than a hibernating bear’s breath… and more.

At yeast somebody has put some thought into it.

Type: Website/Lifestyle Concept
Year: 2018
Skills: Conceptualisation, Branding, Digital,

Your Daily Staple Carb

THE CONCEPT

Let’s face it. There’s some pretty weird sh*t on the internet. And this isn’t even the tip of the iceberg. Do You Even Bread serves you the staple carb diet, complete with a platter of malarkey. Perfect for days at the office while you’re loafing around, or when your Tinder date is getting a little kneady. You’re welcome, it’s the yeast I could do.

People have been obsessed with bread for centuries. Man has spread anything possible on the vulnerable surface of this complex carbohydrate. Bread itself is an emotional rollercoaster. It gets crispy, soggy, crusty, mouldy, yeasty, stale; you never know what comes next.

The unpredictable nature of bread has long been studied by Neanderthal experts. Bread today brings pleasure that surpasses the realms of our tastebuds and into the bedroom.

Loyal followers of the realm have even started multiplying a whole race of bread people.

If this isn’t the future, I don’t know what is.

TL:DR

DYEB aims to be a platform that people go to not just for laughs, but for inspiration, for bread craving days and to find some love to send to a friend.

FAN REVIEWS

"Crust me, i know wheat I’m coughing"

I knead this dough to live"

"My morning read. Crumbing everywhere for sure"

"I’m really on a roll here!!!"

"Rye do you ask? Do you even f***ing bread?"

"Bread experiences? I have Naan"

"It IS the future. You’ll just have to wheat and see"

"Stop loafing around and Get Toasty"

Are You Bready For This?

Drawing inspiration from the concept of Brutalism in web design, this bread-fanatic stripped back the rules of traditional grids to challenge her design thinking process. Without abandoning the basic principles, DYEB doesn't claim to be a pure-bred work fully based on 100% Brutalism, but a step outside the box to experiment with brutalist aesthetics and explore the greater realm of design that we all conform to today.